Microsoft – Scratching the Surface

Microsoft Surface
Microsoft Surface (Photo credit: Wikipedia)

There is always a better way and more than one solution

This certainly seems to be true in the tablet world as Microsoft unveils one of its own – the Surface. Taking a note from Apple, Microsoft has integrated hardware and software into a unique solution that is sure to compete directly with the iPad.

From a lean perspective, I can’t help but admire the evolution of electronics to become ever smaller and ever faster than the generations that precede them. While the Surface is Microsoft’s debut into the tablet market, it has much to offer as a strong contender to Apple’s iPad. Microsoft may be a little late coming into the tablet game but perhaps their timing is appropriate. Apple has played their cards giving Microsoft the opportunity to be “second but better”.

Although reviews are mixed, I’m encouraged by the initial product offering from Microsoft.  From the outset, there are a number of physical features that immediately set the Surface apart from the iPad such as an integrated keyboard and cover, a pop out “kick stand”, and included stylus. Windows 8 appears to be the operating system that will dominate both the Surface and the PC desktop / laptop environment in the near future. This pairing offers a much more flexible data storage and transfer solution than is available in competitor products.

You be the judge

Rather than describe the Surface, you can judge the Surface for  yourself as presented in this “teaser” preview video:

The full keynote presentation by Microsoft appears in the video below:

The Price of Ownership

Although pricing has not been stated explicitly, Microsoft suggests that it should be in line with other tablets and netbooks already available on the market.  Hopefully it will be cheaper than it’s intended competitors. In Ontario, Canada, Apple’s 64GB iPad retails at $895.00 and, after buying your case, keyboard, and stylus, the cost to “start-up” your iPad can easily swell to over $1,100.00 after taxes and the purchase of a few “useful apps”. The price of an iPad is not all-inclusive. It is worth noting that the iPad requires an additional line (phone number) on your cellular plan and, since data is all “in the cloud”, your monthly data usage rate is sure to rise as well. Even RIM‘s (Research in Motion) PlayBook tether option is admirable as a cost-effective solution as it “co-exists” with your BlackBerry SmartPhone.

The need for dominance – “apps”

Apple boasts that over 500,000 apps are available for the iPhone and the iPad. From a consumer perspective it is virtually impossible to evaluate all of the “apps” that are available and finding the one that will do what you want is even more daunting. Most reviews are brief or there is insufficient data collected to provide an effective rating. It could be argued that apps are relatively inexpensive so the financial risks or exposure for an error in judgement is minimized when choosing an app.

Apps for other platforms are growing in number, however, they are still far from approaching the scope of Apple’s app store. Now that Microsoft’s Surface has been introduced, app developers are sure to find themselves wondering which platform is deserving of their time and effort.

I suggest that a need for core dominant apps exists – much like the wars that ensued between spreadsheet and word processor developers of years past. Today, anyone with a computer, time, and a desire to code can develop an app. Apple certainly makes it easy by providing all the tools you need to get started including a fully integrated programming environment. With tools at everyone’s disposal and a small price for admission, it is no wonder that so many apps are available.

Microsoft may very well be the contender to develop real “useful” apps that will truly make tablets even more relevant for business just as they did with Office 2010 for the desktop. Microsoft Office can be found on virtually every computer I’ve seen in business and there are very few exceptions.

The Wait Begins

We’ll have to wait and see what happens in the tablet market. For now, it appears that Apple finally has a true competitor that may be cause to stimulate even more innovation going forward. It is also worth noting that Google just released the Nexus Android based tablet to compete with Amazon’s Kindle. All of this is happening as RIM (Research In Motion) is struggling to stay afloat. Some may even say, “It can only get better.”

Until Next Time – STAY lean!

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