As I discussed in “What did you expect? Benchmarking and Decisions – For Better or Worse” we are confronted with decisions every day. Â I even went so far as to suggest that an underlying benchmark is at the root of all decisions. Â As you will soon find out, not all decisions are equal. Most of us understand visual or optical […]
The Art of Deception – All Decisions are NOT Equal
What did you expect? Benchmarking and Decisions – for better or worse.
What did you expect? Benchmarking & Decisions – for better or worse I recognize that benchmarking is not a new concept.  In business, we have learned to appreciate the value of benchmarking at the “macro level” through our deliberate attempts to establish a relative measure of performance, improvement, and even for competitor analysis.  Advertisers often use benchmarking as an integral component of their marketing strategy. […]