As I discussed in “What did you expect? Benchmarking and Decisions – For Better or Worse” we are confronted with decisions every day. I even went so far as to suggest that an underlying benchmark is at the root of all decisions. As you will soon find out, not all decisions are equal. Most of us understand visual or optical […]
The Art of Deception – All Decisions are NOT Equal
What did you expect? Benchmarking and Decisions – for better or worse.
What did you expect? Benchmarking & Decisions – for better or worse I recognize that benchmarking is not a new concept. In business, we have learned to appreciate the value of benchmarking at the “macro level” through our deliberate attempts to establish a relative measure of performance, improvement, and even for competitor analysis. Advertisers often use benchmarking as an integral component of their marketing strategy. […]