Today’s front page of the Toronto Star (Monday 22-Nov-09) featured an article on Coke’s new Eco-Bottle. The revolutionary plastic made from sugar cane byproducts is not biodegradable but can be 100% recycled. Are companies beginning to understand how their product or service may be impacting the environment?  Coca Cola has taken corporate leadership to the next level.  For Coca Cola, understanding how the […]