What did you expect? Benchmarking & Decisions – for better or worse I recognize that benchmarking is not a new concept. In business, we have learned to appreciate the value of benchmarking at the “macro level” through our deliberate attempts to establish a relative measure of performance, improvement, and even for competitor analysis. Advertisers often use benchmarking as an integral component of their marketing strategy. […]
What did you expect? Benchmarking and Decisions – for better or worse.
Killer Metrics
Managing performance on any scale requires some form of measurement. These measurements are often summarized into a single result that is commonly referred to as a metric. Many businesses use tools such as dashboards or scorecards to present a summary or combination of multiple metrics into a single report. While these reports and charts can be impressive and are capable […]